Effective Date: June 12, 2026
Reverse Lending USA LLC ("we," "us," or "our") is committed to protecting the privacy of the individuals who visit our website and contact us for information. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit reverselendingusa.com or communicate with us by phone, email, or text message.
Please read this policy carefully. By using our website or submitting your information through any form on our site, you agree to the practices described below.
Information We Collect
We may collect the following types of personal information:
- Full name
- Email address
- Phone number
- Mailing address
- General financial inquiry details you choose to share
- Browser type, IP address, and pages visited (collected automatically via cookies and analytics tools)
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries about reverse mortgage products and services
- To send conversational and informational SMS or email messages you have consented to receive
- To schedule consultations or follow up on loan inquiries
- To improve our website and communication practices
- To comply with applicable laws and regulations
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
- With licensed loan officers or team members who need it to respond to your inquiry
- With service providers who assist us in operating our website or communications (bound by confidentiality agreements)
- When required by law or in response to a valid legal request
- Mobile Opt in, SMS Consent, and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes.
Cookies and Website Analytics
Our website may use cookies and similar tracking technologies to understand how visitors use the site. This helps us improve the user experience and measure the effectiveness of our content. You can disable cookies through your browser settings, though some parts of the site may not function as intended if you do.
Data Security
We take reasonable steps to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.
Your Rights and Choices
You may request to access, correct, or delete the personal information we hold about you at any time by contacting us at sales@reverselendingusa.com or (866) 758-7211. We will respond to your request in a reasonable timeframe.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.
